Nike, the company with the timeless “just do it,” slogan, is a business that started out making running shoes in Oregon and is now one of the largest sports, shoe and fashion leaders in the world. They are still famous for their shoes, apparel and high priced sport celebrity endorsements.
Nike could be credited with the birth of the fashion sneaker culture thanks to the Michael Jordan shoe line called Air Jordans. Jordans are probably the most popular sneaker of all time. Despite Jordan's retirement from basketball, these shoes are still produced today and now there is an entire sneaker sub-culture of blogs and fashion websites where fans that celebrate these shoes can come together and discuss. These sites like Kicks on Fire started just blogging about nikes and have created an entire sneaker trend now.
In the US, Nike is most associated and talked about with basketball stars. But in countries like Europe and South America is it known for its endorsements for soccer stars and has fueled the soccer sub-culture with custom gear celebrated on sites like Footy Boots.
by Nasty Bath
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