Newly created businesses or businesses with limited operating history are commonly referred to as 'start-ups'. Across the blogosphere, the term start-up carries with it a distinctly entrepreneurial flavor. It often inspires visions of high growth internet and technology companies, with twenty-something year old founders awash with cash such as Bill Gates (founder of Microsoft) or Jeff Bezos (founder of amazon.com).
Far from the glamorous ideal, the reality is that most start-ups are micro businesses employing only the company founder(s). They typically have little or no revenue, and operate from a home, garage, or basement. Their emphasis is on keeping business expenses low, and using limited resources to develop an idea into a saleable product or service. Being new in their marketplace, they are usually unknown to their target customers and commonly use the internet and blogging as low cost marketing tools.
A business will continue to be considered a start-up until it has established stable revenue streams for 12 months or more, and has formalized many of its' internal business processes.
by Hugh G
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