Stuff is has quite a few definitions including both to fill (verb) amongst other definitions, and an unspecified material or knowledge (noun). Its even been used as inward character such as in "you have the right stuff". Stuff can be used as a euphemism for random things that a writer doesn't have a specific name for, or refuses to use their proper name, like "random stuff" as in random items, or "I have lots of stuff in my car."
It could be used to indicate a list of interesting products for mom's or the newest tech gadgets. There's something to be said for just fascinating stuff as well. There are articles on blogs on things like how to find the best stuff on TV available to read for example.
The tag "stuff" can be used for the above reasons -- for both the strict definition or for those things that remain unnamed.
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