Viewability, relieving ad sales headaches, and avoiding at-tech breakups

Viewability, relieving ad sales headaches, and avoiding at-tech breakups

 

How programmatic can relieve sales headaches, when websites say “no thank you” to content-recommendation widgets, just what “viewability” is and what it means (right now), how publishers are changing their content distribution to ensure continued ad revenue, and how one big-time publisher is creating more demand for its ad space through content.

Here are a few highlights from some of the industry news we came across this week.