Viewability, relieving ad sales headaches, and avoiding at-tech breakups

Viewability, relieving ad sales headaches, and avoiding at-tech breakups

 

How programmatic can relieve sales headaches, when websites say “no thank you” to content-recommendation widgets, just what “viewability” is and what it means (right now), how publishers are changing their content distribution to ensure continued ad revenue, and how one big-time publisher is creating more demand for its ad space through content.

Here are a few highlights from some of the industry news we came across this week.

John spent 10 years in print and broadcast news media before coming to Technorati, where he leads marketing communications, social and editorial strategies. Follow him on Twitter @swartzdesk.