Influencers & Revenue

Influencers & Revenue


InfluencerRevenue1-300x202Nearly two-thirds of influencers say they make money from blogging, but more than 80 percent say it’s less than $10,000 per year. Only 11 percent of bloggers report making more than $30,000 per year.



Most bloggers’ reported income was a result of advertising (61% banner, 51% text). Affiliate programs (41%), sponsored content (24%), sponsored product reviews (19%) also were top earning methods.



Nearly half of influencers report having been paid for a sponsored post or article, while ecommerce, affiliate links, banners, text ads, brand-sponsored content and product reviews are all listed among desired revenue methods by influencers. Interstitials (full-page ads that appear after a user clicks on a link, but before the user gets to the content) and roadblocks are among revenue opportunities in which influencers are the least willing to participate.


InfluencerRevenueAcceptableMethods InfluencerTacticsWillingness


1. Executive Summary

2. Brand Digital Messaging: Going Social

3. Consumer Behavior

4. Creating Influence

5. Influencers & Revenue

6. Influencers & Brands

7. Conclusion


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