SalesForce Nabs Rypple for “SuccessForce”

SalesForce Nabs Rypple for “SuccessForce”

by -

Performance management firm, Rypple, founded in 2008, offers real-time feedback, coaching and recognition in the atmosphere of a social network built for its customers. “We took the science of team performance and applied the collaborative, transparent, and real-time power of social networks to create a completely new model for managing people and the work they deliver,” says David Stein, Rypple co-CEO and co-founder.

Some of Rypple’s more impressive clients include Facebook, Gilt Groupe and Spotify, companies which give the firm glowing reviews on Rypple’s website. “My team is replacing batch annual reviews with real-time feedback and coaching,” says John Quinn, VP of Engineering at Gilt Groupe.

Mr. Stein reinforces the shared vision between Rypple and SalesForce, “Salesforce.com gives us the opportunity to apply our expertise and extend our vision for Rypple with Successforce.”

The terms of the acquisition, which is expected to close in the first quarter of 2012, have not been released, however SalesForce acknowledged in a statement that they will create a new business unit around human capital management (HCM), and re-launch the Rypple app as SuccessForce.

HCM is a new endeavor for SalesForce, one which will be headed by their executive vice president of advanced applications, John Wookey. The HCM space extends Salesforce’s existing product roster, which includes its Sales Cloud, Service Cloud and the Force.com platform. The addition of Rypple technology will let Salesforce users connect with new employee feedback tools. “Our social enterprise strategy continues to accelerate, and is at the root of the broad-based transformation and innovation we are seeing from customers today,” says Mr. Wookey. He adds, “with the launch of Successforce, Salesforce.com plans to revolutionize HCM starting with an exciting social performance management app that will delight millions of employees around the world.”

Salesforce enables users to thank colleagues, win badges and provide recognition from its business social network, Chatter, and with the acquisition of Rypple, it plans to expand into other areas with a new social model built to assist its customers with the human element, recruiting, building teams, and managing employee success.

Stop the Chatter, and hold the presses … SalesForce is getting ever more social!

We use technology and real-time market insights to optimize digital advertising interactions across an expanding high-quality publisher network.