Posts relating to “"pr measurement"” (17)

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  1. Best of breed media monitoring, PR measurement and social media analysis …


    Measurement MattersAuthority 104
    solution to their PR monitoring and PR measurement requirements can be confident that they are getting the market leading
    4 weeks ago
  2. The Dumbing-Down of "ROI:" Shel Holtz Makes Sense of It


    The Measurement Standard: Blog EditionAuthority 119
    The way PR measurement uses the term "ROI" has always pissed me off: It is at the same time both the creeping erosion […] of language and the tacit admission of the PR measurement industry that it cant do real ROI. In many circles […] investment." PR measurement, however, has borrowed ROI and generalized it to mean "what you get for your effort."  And when we
    2 weeks ago
  3. "Scorcher" at the AMEC Awards


    Measurement MattersAuthority 104
    The great and the good of the PR measurement industry gathered last night for the annual AMEC Awards, and it was […] entries put before the judging panel. His opening remarks served as a great reminder of the attributes that make good PR […] measurement programmes great, and in turn provide maximum value to the clients we work with: - Wrap every aspect of your
    1 week ago
  4. Insight 1 (part 2) – The beginning – a very good place to start...


    Measurement MattersAuthority 104
    .   PR measurement can wear many hats.  It can be a benchmarking or campaign measurement tool, it can be used for audience […] importance of media evaluation.   Which is great.     What looks worrying however is the decreased use of PR […] measurement for planning since we last asked in 2006.   Only when measurement is used for tactical readjustments as well as
    3 weeks ago
  5. Quick clicks: A flower for you


    AcronymAuthority 459
    ask. - At KDPaines PR Measurement Blog, Katie Paine suggests that one way to measure the impact of something is to stop
    1 week ago
  6. A day in the life - inmedialog greatest hits


    inmedia Public Relations Inc. - High tech public relationsAuthority 118
    , we’ve been working to set measurable objectives for our work, something @FrancisMoran wrote about in his series on PR […] measurement here , here and here . Agresso told us they selected us as their PR agency of record against some of the stiffest
    2 weeks ago
  7. PR and social media evaluation


    Strive NotesAuthority 417
    more than 75 people turning up for breakfast.   I was particularly eager to hear what PR measurement guru Katie Paine had
    3 weeks ago
  8. Ranbir Kapoor Beats King Of Bollywood Shah Rukh Khan


    RateVin.comAuthority 166
    Content and PR Measurement Evaluation Unit division of TAM (Television Audience Measurement) across four cities o 1 Vote(s)
    3 weeks ago
  9. PRSA 2009 off to a great start


    Measurement MattersAuthority 104
    the conference, follow its hash tag on twitter  #prsa09 . If you would like to follow my time here with a focus on PR […] measurement and the future of PR generally, then please follow me too  @richardbagnall  for my personal updates. 
    3 weeks ago
  10. Recent PR survey rates Ranbir over Shahrukh Khan


    Bollywoodz.netAuthority 151
    and PR Measurement Evaluation Unit division of TAM (Television Audience Measurement) across four cities of Mumbai, Delhi
    3 weeks ago