Posts relating to “"pr measurement"” (17)

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1. Best of breed media monitoring, PR measurement and social media analysis …

   
   Measurement Matters — Authority 104
   solution to their PR monitoring and PR measurement requirements can be confident that they are getting the market leading
   4 weeks ago

2. The Dumbing-Down of "ROI:" Shel Holtz Makes Sense of It

   
   The Measurement Standard: Blog Edition — Authority 119
   The way PR measurement uses the term "ROI" has always pissed me off: It is at the same time both the creeping erosion […] of language and the tacit admission of the PR measurement industry that it cant do real ROI. In many circles […] investment." PR measurement, however, has borrowed ROI and generalized it to mean "what you get for your effort."  And when we
   2 weeks ago

3. "Scorcher" at the AMEC Awards

   
   Measurement Matters — Authority 104
   The great and the good of the PR measurement industry gathered last night for the annual AMEC Awards, and it was […] entries put before the judging panel. His opening remarks served as a great reminder of the attributes that make good PR […] measurement programmes great, and in turn provide maximum value to the clients we work with: - Wrap every aspect of your
   1 week ago

4. Insight 1 (part 2) – The beginning – a very good place to start...

   
   Measurement Matters — Authority 104
   .   PR measurement can wear many hats.  It can be a benchmarking or campaign measurement tool, it can be used for audience […] importance of media evaluation.   Which is great.     What looks worrying however is the decreased use of PR […] measurement for planning since we last asked in 2006.   Only when measurement is used for tactical readjustments as well as
   3 weeks ago

5. Quick clicks: A flower for you

   
   Acronym — Authority 459
   ask. - At KDPaines PR Measurement Blog, Katie Paine suggests that one way to measure the impact of something is to stop
   1 week ago

6. A day in the life - inmedialog greatest hits

   
   inmedia Public Relations Inc. - High tech public relations — Authority 118
   , we’ve been working to set measurable objectives for our work, something @FrancisMoran wrote about in his series on PR […] measurement here , here and here . Agresso told us they selected us as their PR agency of record against some of the stiffest
   2 weeks ago

7. PR and social media evaluation

   
   Strive Notes — Authority 417
   more than 75 people turning up for breakfast.   I was particularly eager to hear what PR measurement guru Katie Paine had
   3 weeks ago

8. Ranbir Kapoor Beats King Of Bollywood Shah Rukh Khan

   
   RateVin.com — Authority 166
   Content and PR Measurement Evaluation Unit division of TAM (Television Audience Measurement) across four cities o 1 Vote(s)
   3 weeks ago

9. PRSA 2009 off to a great start

   
   Measurement Matters — Authority 104
   the conference, follow its hash tag on twitter  #prsa09 . If you would like to follow my time here with a focus on PR […] measurement and the future of PR generally, then please follow me too  @richardbagnall  for my personal updates. 
   3 weeks ago

10. Recent PR survey rates Ranbir over Shahrukh Khan

    
    Bollywoodz.net — Authority 151
    and PR Measurement Evaluation Unit division of TAM (Television Audience Measurement) across four cities of Mumbai, Delhi
    3 weeks ago