Blogs / Web Strategy by Jeremiah Owyang | Social Media, Web Marketing / 9,218 blog reactions

3. When talking to executives about a shift to new media/social mktg focus on the value, not the technology. 4. Be prepared for the questions CIO’s and CFO’s will ask. See a full list of “COO and CFO Q’s” at the second link below. Read @ Web Strategist- How to talk to executives about social media Read @ Web Strategist - COO and CFO questions Blogger Relations for PR Learning: When pitching… 1. Relationships Matter, make comms personalised 2. Give Me the Information, but don’t drag on - make it succinct.

great deal of discussion as of late on Twitter about “community managers” and what their roles should or shouldn’t be within organizations. Social Media Marketing rockstar Jeremiah Owyang even lays out what he feels to be The Four Tenets of the Community Manager. As I observe the twitter discussions and read Mr. Owyang’s blog post, I am tempted to say that social media marketing types need to abandon the term “community manager” in favor of the term “

post about too many people focusing on the tools of Web strategy versus taking a holistic view. It is a good point and one I've confronted recently with the help of his organization, Forrester. You have to understand your customers and deliver on what they

Interaction = Click, Comment, or Embed Coversation Index: ratio between blog posts and comments+trackbacks Velocity * = Distance/Time (Rate of how fast your message is traveling in a given time)  Jeremiah defines Velocity with examples Sentiment * = tone, opinion Qualitative * = What did they say?  Impacts * = What did they do? (influencers) * Brand Monitoring Solutions - these are helpful with the last four above

- You will then need to login to your account find the persons friends you would like to communicate with right click on there profile and there should be an option stating ?Grab this Users Friends? hit that and the plugin should start working. Web Strategy by Jeremiah Owyang | Social Media, Web Marketing - strategy, twitter addict, cms maven, conference hopper Create your own crowds :: Crowdstatus.com - Crowdstatus is made up of twitter crowds, each crowd contains people and each twitter person in the crowd has a status. This means that you can see

- You will then need to login to your account find the persons friends you would like to communicate with right click on there profile and there should be an option stating ?Grab this Users Friends? hit that and the plugin should start working. Web Strategy by Jeremiah Owyang | Social Media, Web Marketing - strategy, twitter addict, cms maven, conference hopper Create your own crowds :: Crowdstatus.com - Crowdstatus is made up of twitter crowds, each crowd contains people and each twitter person in the crowd has a status. This means that you can see

Jeremiah Owyang

Get out your checkbook or your credit card now, please. Look up. See that roof? Now, imagine it suddenly wasn't there, and that your daughter wore pink embroidered shoes to school today. cyclone earthquake china myanmar relief efforts charity To Inspire You to Donate - Jeremiah Owyang's colorful photo blog of China in happier days.

notion mentioned on Jeremiah O’s blog

Tools Here are the best tools (and lists of tools) for Twitter that I’ve uncovered over the last few weeks: Online Marketing Blog: Five New Twitter Tools You Should Know Web Strategy by Jeremiah: My Essential Twitter Tools ReadWriteWeb: How We Tweet: The Definitive List of the Top Twitter Clients SearchRank: 7 Gadgets That Are Sure To Enhance the Twitter Experience Unclutterer: Uncluttering with Twitter - another list of tools