$7 So More Friends See Your Facebook Posts? Would You Pay?

Author: Allison Reilly
Published: October 04, 2012 at 5:36 am

Promoted posts seemed like something for businesses, but now, normal users can pay to promote their posts as well. Users can now pay $7 to promote a post and to get more visibility in the news feed. The feature has already been rolled out to 20 other countries, and is currently being tested with people with less than 5000 total friends and subscribers.

Typically, a post such as photos or a status update, reaches only 12 to 16 percent of your friends. When Facebook tested the feature in May in New Zealand, the site found that the post will not only appear higher on news feeds, but could get almost four times as many views. Once promoted, the post will be marked as sponsored, so you're friends will know that you cared $7 enough to let them know about your event or the wonderful thing that happened in your life.

For a few more views, $7 is a bit pricey, but could be valuable for someone who just doesn't have the time. Sure, it would be cheaper to call up all my friends and family to let them know about this cool charity event I'm hosting (and maybe more meaningful), but I don't have the time to call 100 people. In this case, it's a noble application of the new feature. However, there is worry of abuse, where someone who has the money could just pay to promote every single post, but I'm presuming the block feature still applies. If someone tries to abuse it, just block that person.

So, would you spend $7 for extra promotion on one of your posts? If so, what would you promote? If not, why not?


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Article Author: Allison Reilly

Allison Midori Reilly is the CEO and Founder of Stirring Media, LLC. Stirring Media, LLC is a content marketing and news production firm that provides content marketing and business blogging services to the small business market. …

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