Are People Leaving Facebook Already?

Author: Chris Marentis
Published: February 20, 2013 at 8:12 am

The old adage “here today – gone tomorrow” no longer applies in modern society. In an on-demand era the applicable adage is ‘here today – gone today”. Facebook has over 1 billion users worldwide. Many of these users are only recently coming to the party (within the last 2-3 years). Many of the more recent additions to Facebook are businesses looking to establish their Facebook presence with Facebook pages for business. Are they really too late to the party? Is Facebook’s popularity already waning?

Where’s The After-Party?

Recently, Pew Research Center conducted a survey of people’s time on and usage of Facebook. The survey basically discovered that the current trend is for people to either take a break from Facebook or leave the social network site altogether. It is the online version of “stale party syndrome”. When a party begins to wind down and get lame, the partygoers are likely to head to the next big party or simply go home. This is what appears to be happening on Facebook, according to the Pew study.

Breakdown of Survey Results

Participants in the survey named too much drama and not enough time as the two main reasons for leaving Facebook en masse. The survey also found that more than 60% of Facebook users took an extended break from the site sometime in the last year. Here is a further breakdown of the survey’s conclusions regarding users, who took an extended break from Facebook.

• More than 20% of the users took their extended break because of demands in other areas of their lives. Not everyone apparently has hours to spend online socializing on Facebook.
• Approximately 10% of users, who took a break, noted that the site had simply become stale to them … stale party syndrome.
• Some people thrive on drama in their lives. Others are repelled by it. About 10% of Facebook users said they took a break from the site, because the added drama in their lives was wearing on them.
• Another 10% noted simple boredom as the reason for their break.

Continued on the next page

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Article Author: Chris Marentis

For nearly three decades, Chris Marentis, founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses …

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