Are Twitter Ads Imminent?
With a valuation roughly equal to that of every other company in the world combined (No? Would you believe $1 billion then?), Twitter had to start making money at some point.
According to an article on MediaPost, that point may be just a month away. The article quotes Anamitra Banerji, head of product management and development at Twitter, as saying that they're currently in beta on an ad delivery platform.
According to Banerji the platform will make it "explicitly clear" when tweets originate from a sponsor and, furthermore, that an ad will be "relevant and useful, so the user doesn't think of it as an ad."
Um, right. I never think of ads as ads. Or bridges as bridges, one of which I actually have for sale, if you're interested.