Are Your Tweets Good Enough to Wipe Your Bottom With?

Author: Adi Gaskell
Published: March 29, 2012 at 5:38 am

shitterI wrote earlier this year about research revealing that around 65% of tweets are simply not worth reading.  A new startup wants to take the stream of rubbish posted on Twitter to its logical next level - they want to print them onto toilet paper!

The startup, aptly named Shitter, will print your Twitter stream onto four rolls of toilet paper for the princely sum of $35.  Their tagline is “Social media has never been so disposable.”

Web Pro News broke the news of the startup, which launched this week.  The service is remarkably simple.  You visit the site, select which Twitter account you want to use (and yes, you can use someone elses), and then order your loo roll, complete with the tweets of your choosing.

The site is credited to a team of four developers who live in New York and Sydney. They call themselves Collector’s Edition, a new-breed entertainment company that seems to craft clever web sites and services. Previously, the group launched a site dedicated to explaining the meaning of the word “Mate” (a Down Under version of the seminal “dude” commercials).

“Obviously this is fairly tongue in cheek, but we’re reasonably pleased we monetized Twitter in a way that avoided advertising,” said founder David Gillespie (Are you listening Dick Costolo?). “We all have other jobs, though would obviously like to make it a full-time thing. As you saw, The Meaning Of Mate was the first thing CE did, now this. The direction is still settling, but I think there’s some kind of course to chart around just trying to entertain people. I don’t know where the revenue is, it may very well wind up needing to be funded by brands when the right project comes along. I can’t imagine Kleenex having put their name to Shitter though!”

So, would you pay $35 to have your tweets preserved in this rather unique way or is it treatment more deserving of your arch rival?


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Article Author: Adi Gaskell

A writer on management issues for publications such as Professional Manager, CMI, HRM Today, Business Works and Technorati. I also cover social media for Social Media Today, DZone and Social Business News.

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