At Work, Email Outweighs Social Media, Survey Shows
In the business world, email still trumps social media, according to a new survey.
The People-OnTheGo survey shows business professionals spend an average of 3.27 hours a day on email, compared with 1.18 hours on social media. Personal email and corporate email dominate—with 92 percent and 90 percent of professionals, respectively, checking them regularly—followed by Facebook (59 percent) and LinkedIn (48 percent).
According to the survey, workers spend more than half their working day (4.45 hours) on corporate and personal email while also monitoring social media outlets.
Seventy-two percent of the more than 1,000 business professionals surveyed use social media for both work and personal reasons. In the workplace, social media tools that trail Facebook and LinkedIn in popularity include Twitter, 23 percent; blogs, 22 percent; and YouTube, 11 percent.
Gen Y workers spend an average of 1.8 hours a day with social media, according to the survey, compared with 1.21 hours for Gen X, one hour for Baby Boomers and 59 minutes for seniors.
People-OnTheGo, which offers services aimed at improving email productivity, said employers must declare social media as an “important initiative” and formalize their social media efforts. The presence of social media is on the rise in the workplace, but businesses misuse tools like Facebook and LinkedIn, the company said.
“Businesses have not yet harnessed the use of social media,” People-OnTheGo said in a news release, “and employees are still using rudimentary tools.”