Avatar Interactive Trailer Offers Slew of Social Media Goodness
Well, you know that when James Cameron spends a decade working on a new flick, he’s not going to go light on the marketing.
The result, on the webby side at the least, is awfully intriguing.
The Official Avatar Interactive Trailer is an Adobe AIR app that brings the trailer for the lavishly expensive and highly anticipated new film to your desktop, and offers a bunch of interactive and social media features along with it. As Mashable notes, “whenever you watch a trailer, special “hotspots” will come up where you can learn more about the characters. Even cooler though is the integration of Avatar’s Twitter, Flickr, and YouTube feeds. You can get all of the latest news right from the interactive trailer.”
I’m particularly intrigued by the integration of real time subject-specific content feeds that help to enhance the interactive experience, as it relates to my recent piece on digital curation and the future of the Internet. It’s cool to see this kind of content delivery – offering the right content to the right place (people who are excited enough about Avatar to install an AIR app that relates to it) at the right (real) time.
Here’s the Avatar trailer: