Barbara Jones of One2One Network Interview: SOTB 2010
Prior to jumping into the social media world, she was SVP of Marketing for Columbia Records and oversaw the marketing campaigns for all genres of music projects.
She is a mother of three who lives in the New York area.
Vanessa Druckman, a Technorati editor, spent some time talking to Barbara about her observations of the blogosphere. The following is a transcript of the interview:
Vanessa: I'd love it if you could tell us a little something about how and why you got involved with the world of social media, and your background before, as I understand it was somewhat glamorous.
Barbara: I basically spent 20 years in the music business before I got into the social media space. At the beginning it was the sort of the right out of college, doing college radio type of thing. I've always had a head for marketing and promotions so over the course of my career, I was senior vice president of marketing at Maverick Records, Warner Brothers Records, and finally head of marketing at Columbia Records in New York. It's an interesting industry, there's a lot of issues going on, and I foresaw that I needed to find something new for myself so that I would have more control over my destiny.
As a marketing person I was always having to market different projects to different niches, and sometimes we would outsource to other companies to help us get into specific niches, whether it was hard rock or college radio dance music. Every time we had projects reaching adult women, I was always frustrated because I could not find anyone to help us get into that world, the world of women and moms. And I thought, "okay, I'm in this demo, and no one is really reaching me in this space." So I realized that this was a huge opportunity, especially after I started doing all the research on just women in general, seeing that women do 85% of all the buying in the household, and in many instances it's even more than that. I thought, "this applies to pretty much every industry."Continued on the next page