Barbara Jones of One2One Network Interview: SOTB 2010 - Page 3
Barbara: I'm a total wannabe blogger. I love it, I respect it, I wish I was better at it. It's one of those things that's on my to do list, that I think I would really enjoy if I put some time into it. Think of it like the music business. I love music, I appreciate it, but I'm not a songwriter, or a musician. I can work with the talent. I see bloggers, honestly, as creative talent.
I didn't really have my own blog, but I read a lot of blogs and dug deep to understand where the powerful voices came from. During the summer of 2007, I was reading all the buzz that was going on at BlogHer '07 and I realized that something really special, really fascinating, was happening. So I started looking into who was who, and how the different niches operated. Then I started looking into Twitter, and how people communicated using it. I actually didn't come to Facebook until later. Blogging and Twitter were the first two social media applications I got really excited about.
Vanessa: With One2One, you work with more than just bloggers. You also work with women who use social media in different ways. Can you tell us a bit about how your clients value the different platforms?
Barbara: Bloggers have a lot of influence and reach because they have that platform to reach more people, but I wouldn't say that because you're not a blogger, you don't have the ability to be socially connected.You can use Facebook and Twitter and your own social circle to spread the world. One2One is really a word of mouth marketing company. It's all about spreading the word to your friends and family. I don't want to diminish the value of women who don't blog. They should have opportunities to participate as well so we do everything from Twitter and Facebook campaigns to customer review campaigns. 80% of people look at customer reviews online before making a purchasing decision. We've all done it. One2One gives the ability to try products and spread the word in whatever manner you choose, with full disclosure of course. We even do seeding campaigns where we pass out product physically. We can't diminish the value of that face to face interaction.Continued on the next page