Barbara Jones of One2One Network Interview: SOTB 2010 - Page 4
Vanessa: Are you seeing more and more interest from your clients about these non-blogging campaigns such as getting into Facebook?
Barbara: Actually I think the blogging is still so hot, still such a focus for most of the campaigns we do. Blog outreach is the majority of what we do. As we grow and develop, we'd love to do more with non-blogging campaigns. I want projects for those members too! Those types of projects are important and we can't underestimate the power of those women as well as bloggers.
Vanessa: Let's talk a little bit about Blissdom. Please tell us how you and Ali Worthington came together, how you chose to start Blissdom, and how it has changed over the years?
Barbara: Blissdom was sort of an evolution. Ali and I met through Twitter. Blogher was about to do their mini BlogHers in different cities and Nashville was one of the locations. I connected with Ali because she runs Blissfully Domestic and I asked her if she wanted to organize an event after the one day session. She said yes, and then BlogHer ended up canceling all the cities except Boston and New York so we decided to go ahead and have a one day event anyway.
We had about 75 people. it was free, it was great, and at the end of the day, Ali said, "And we're going to throw a bigger one in February!" The next conference had 250 attendees and sold out. It's been a very organic build with Blissdom.
We want it to be a very welcoming environment, very intimate, even though it's getting to be a little bit bigger, it still feels comfortable. It's a place where people can really come together. It's a nice balance of learning and I make sure there are takeaways, which is so important with the growing number of conferences. By the way, I think it's fantastic that there are more conferences all the time. There's no shortage of people who want the information. I don't look at it as competition, I look at it as the tide rises together.
This year we have Meghan Jordan from Velveteen Mind working with Ali on session content because we want it to be so valuable from a takeaway perspective to find ways to build your blog, build your relationships, build your writing. We also have a nice balance of fun in there too. We call it edutainment.
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