Be Seen: Facebook News Feed Optimization
If a Facebook status is created, but Facebook's algorithm doesn't like it - does the Facebook status exist? The reality is for most purposes it does not. As high as 95% of Facebook users only read the Top News feed which contains few posts. Added to that is its been stated that as much as 90% of your likers won’t return to your Facebook page after liking it.
Social Media Community Managers and others spend a lot of time developing content and creating Facebook posts. Find out how to optimize these posts for the Facebook News Feed to ensure you are getting the most value from social media content strategy.
Facebook News Feed Optimization should play a major role in your posting strategy so that you create engagement and get into the Top News feed whenever possible. The Facebook News Feed is the lifeblood of Facebook itself and it is run by Facebook’s algorithm called EdgeRank (source: TechCrunch)which employs the following criteria to determine which posts are important:
• Affinity: How often do you interact with this Facebook page. Interactions include, in weighted order: posting on the wall, responding to posts, viewing the page and liking a post.
• Time: The older the post is the less likely it will appear in either news feed and the less weight it begins to hold for the affinity score.
• Weight: As posts are commented on, liked and shared by other Facebook users and their networks, their overall weight increases.
With this in mind, here is what you can do to increase customer engagement with your Facebook posts and better your chances for being seen in both news feeds:
Create a call to action: One of the best ways to encourage action is to post as a question. Be sure to put the question in the first sentence of the post so it cannot be missed. Other calls to action include asking people to like, comment or share the post right within the post. Also, consider yes/no questions and either/or statement that encourage debate.
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