Big Changes Coming to Klout
The drums are beating in the land of Klout.
Something big is about to happen.
As the saying goes: Changes..they are a comin'!
There is a very high likelihood that your score is going to change and change big.
On August 11, Klout prominently featured a notice at the top of every user’s page announcing that a new release is coming soon. This was accompanied by a “Learn More” button which brought up the following "Coming Soon" notice:
"Soon, Klout will release an update to the scoring system that will make your Klout Score more accurate and easy to understand. Please note that you won’t be able to access your previous Score and history after this release.
We will also update the website to give you greater insight into your Klout Score and to provide a fresh outlook on your influence. Stay tuned..."
What will change?
With this change, Klout will attempt to address its biggest criticism: Klout only considers online influence; it does not consider offline influence.
At Gnip’s Big Boulder data conference in June, Klout CEO Joe Fernandez told the audience that Klout is going to add “real world influence” to the mix. For example, because Klout only considers online influence, Meg Whitman, the president and CEO of Hewlett-Packard, has a score of 37.
I have a score of 68. Although my mother may disagree, I am not more influential than Meg Whitman in the real world.
How will Klout quantify your offline influence? By necessity, this is going to be very subjective. Another social scoring service, Kred, has been measuring offline influence since it debuted in fall 2011. Kred considers your “professional achievements, education, honors, hobbies, or anything that increases your Kred.”Continued on the next page