Cattlemen’s Group Turns to YouTube to Address EPA Dust-Up
The National Cattlemen’s Beef Association has a beef with the U.S. Environmental Protection Agency – and is using YouTube to spread its anti-EPA message.
A new video on the association’s YouTube channel expresses ranchers’ and farmers’ opposition to the EPA’s potential regulation of dust. The EPA dust-up has arisen as part of the agency’s routine review of the federal Clean Air Act’s National Ambient Air Quality Standards.
The video, Over Regulation All Across the Nation, urges viewers to fight the “dust police.” Set to a country tune, the nearly two-minute video features real images and cartoon animation (including cattle clad in pink ballet tutus).
Tamara Thies, the association’s chief environmental counsel, said: “We need people to recognize what EPA is doing and work to stop this agency that is out of control. Farmers and ranchers could go out of business if EPA continues regulating them out of options.”
Thies is urging the EPA to maintain its current standards regarding farm dust. “Dust is a part of life in rural America,” she said.
Mike Deering, the association’s director of communications, told Farm Journal that the YouTube video is designed to “rally the troops” inside and outside the cattle industry.
“Transforming a very important issue into a fun, creative visual that entertains viewers while educating them about a particular subject matter can be done easily using YouTube and other social media tools,” Deering said. “Social media allows you to reach a whole lot of people who are likely not familiar with the war EPA has declared on farm and ranch families throughout the United States.”
During testimony in March before the U.S. House Agriculture Committee, EPA Administrator Lisa Jackson said it was a “mischaracterization” that her agency is trying to expand regulation of farm dust. “We have no plans to do so,” she said.Continued on the next page