Day 1: Who Are the Bloggers?
Bloggers are not a homogenous group, but they are an educated and affluent one: three out of four U.S. bloggers are college graduates, and 42% have attended graduate school. They skew male, and more than half have a household income over $75,000.
They are experienced: although it has only recently exploded into the mainstream, blogging is not a new phenomenon. Half of bloggers are on their second blog, and 59% have been blogging for more than two years.
Over the next several days, we will introduce you to some of the bloggers who participated in our study. We are highlighting bloggers with a range of motivations, topics, profitability, and sophistication, so you can see how diverse the blogosphere really is.
Lori StewartChampaign, Illinois
Blogs:Toys-for-Troops.com, This Just In, Notes From Home, Back Talkin’, Just One, Hey, Hey, Good Lookin’
What I do:Typesetter (design and layout college textbooks), contribute to six different blogs
Me at home:In a relationship
Thanks to my blog:I started a non-profit organization — Toys for Troops. We have sent 10,000 Beanie Babies™ and hundreds of care packages to U.S. soldiers in Iraq, Afghanistan, and Kosovo. I have inventory of 10,000 more Beanie Babies in my garage!
Mort ReichekNew Jersey
What I do:Retired (former senior editor of Business Week)
Me at home:Married, grandchildren
My blog’s beginnings:Began publishing when I achieved octogenarian status in 2005
Why I blog:As a retired, physically aching 83-year-old man, who once relished playing tennis, blogging has provided a stimulating alternative.
Focus:Current events and memoirs as a one-time journalist, World War II army veteran, and first-generation American raised in an immigrant family in the Bronx.
On the blog’s impact:I published a piece about a fellow journalist who had been a Soviet air force colonel before defecting to this U.S. This produced responses from two of his children who were very young when he died. They were naturally eager to learn more about their deceased father.
Who are the global bloggers?
- Two-thirds are male
- 50% are 18-34
- More affluent and educated than the general population
- 70% have college degrees
- Four in ten have an annual household income of $75K+
- One in four have an annual household income of $100K+
- 44% are parents