Day 3: The How Of Blogging: SOTB 2009 - Page 2
Use of particular blogging tools, including archiving posts by date or category (83%), commenting systems (82%), and built in-syndication, is as widespread as might be expected given the consolidation of blogs within a handful of popular hosting services. Of those who use syndication, 75% include full content.
20% of all users report having updating their blog or adding content from their mobile device, and 59% percent report doing so at least somewhat more this year than they did last year. Apple, Nokia, and Blackberry manufacture the most popular devices for this purpose.
The number of blogs in the average Blogroll is 47, a surprisingly high number. Source: LijitTraffic & Analysis
76% of respondents say that they list their blog on Technorati in order to attract more visitors. Other audience-building methods include tagging blog posts (particularly popular among Pros, at 83%), commenting on other blogs, and listing blogs on Google. Fewer than 10% of bloggers say they don’t know the traffic to their blogs. Bloggers participate in an average of 5 activities to drive traffic to their blogs.
SEARCH TRAFFIC
Interview
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Jonathan Salem BaskinChicago, IllinoisBlog: dimbulb.typepad.com |
Communicating With Passion
"Be a pig in mud. Find out who you are, what you like doing, what you like talking about."
Read the entire interview
The technology vertical saw the highest percent of page views from search engine referrals at 41%. (Correspondingly, Technorati sees the highest numbers of spam blogs, or splogs, in the technology category).
The percent of page views that come from search engine referrals is fairly constant with the audience size of the publication. The exception to this is smaller blogs of less than 100 page views a day that receive a slightly larger than average percent of page views from search engine referrals at around 30%.
It’s unclear why smaller blogs get a larger percent of page views from search engine referrals than larger blogs, but may be linked to the ever-growing query length of horizontal search engine queries. According to a Hitwise January 2009 Search report, over 50% of search queries now consist of 3 terms or more on the major horizontal search engines. This suggests that as the length of the average query string gets longer, more referrals get passed to smaller publications due to the specificity of the queries. This is a positive trend for smaller publishers.
Source: Lijit
Interview
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Mathew IngramToronto, Ontario, CanadaBlog: mathewingram.com/work |
Blogs And Newspapers
"I think [blogging is] great for journalism. I think the more people there are writing, and the easier it is to publish writing of all kinds, the more likely we are to find the information we need and the more likely we are to get a clearer picture of an event or a situation."
Read the entire interview
The three most popular third party services reported by bloggers are:
Google Analytics: 55
Sitemeter: 15
Statcounter: 14
As Lijit crawls blogs, they track the widgets and tags they find on those publications. For the first time Quantcast overtook Google Analytics as the most frequent analytics tag found on blogs. However, bloggers report the highest usage of Google Analytics – this suggests a low awareness among bloggers that their third party hosting services are using Quantcast to measure traffic.
And that's how the blogging world goes 'round. But how do blogs get monetized? How are brands built in the blogosphere? Our findings on monetization and revenue generation are in Day 4 of our State of the Blogosphere report.
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