Day 4: Blogging Revenues, Brands and Blogs: SOTB 2009
72% of respondents are classified as Hobbyists, meaning that they report no income related to blogging.
Of those who have monetized their blogging to at least some extent:
• 54% are Part-Timers
• 32% are Self-Employeds
• 14% are Corporates
Because Corporates report working for an organization or company, while Part-Timers and Self-Employeds run their own organizations and companies, we asked the two subgroups different questions about how they monetize their blogs.
Part-Timers and Self-Employeds say that the main ways they generate revenue are through display and search ads, as well as through affiliate marketing links. 15% say they are paid to give speeches on the topics they blog about.
Among Pro and Self-Employed bloggers, 17% of the total respondents derive their primary income from blogging.
We asked Part-Timers and Self-Employeds who generate revenue through advertising (approximately 40% of such bloggers) to estimate their annual revenues from advertising.
51% of Corporates – 58 respondents – report receiving a salary for blogging. This result is highly directional, but given the small size of the overall cohort of Corporates, worth noting. Too few bloggers to report say that they are paid by the post.
Continued on the next page