Day 5: Brands Enter The Blogosphere - Page 2
Bloggers are enjoying CPMs on parity with large publishers
Active bloggers receive CPMs for advertising on their site on par with large online media publishers (although the median is considerably lower). Some very targeted blogs are enjoying double-digit CPMs.
|What is the average CPM that you receive for advertising on your site?||CPM US$ (cost per thousand impressions)|
|MEAN CPM||MEDIAN CPM||MAXIMUM CPM|
|U.S. bloggers with advertising||$4.20||$1.20||$30|
|European bloggers with advertising||3.31||0.55||50|
|Asian bloggers with advertising||6.21||1.30||55|
High Revenue Bloggers
The top 10 percent of blogger respondents earned an average of $19,000 annually. Three-quarters of these successful bloggers are male, and four in ten are self employed (twice as high as the average blogger). They are also more likely to be professional or corporate bloggers. Overall, the high revenue bloggers are more sophisticated in terms of the tools that they use, their usage of readership events, and advertising platforms. They also invest far more resources (both time and money) in their blogs.
In Day 5, we'll look at the impact the Blogosphere is having on brands.