Dear God: Three Reasons Why You Need a Facebook Page
Recently, your infallible representative on Earth, Pope Benedict XVI, issued a message to Catholics entitled “Truth, Proclamation and Authenticity of Life in the Digital Age." I’m sure you’re aware of it. Essentially, His Holiness gave his blessing to social networking, while warning us that digital channels are no substitute for direct human contact and can be misused to erect false idols.
Welcome to the 21st century right? Every tool can be used for good. Social media should be another tool in the divine toolbox.
That got me to thinking.
As a first, halting step toward the adoption of social media, you can set a great example for thought leadership and transparency. A CEO blog might be too much to ask right off the bat. You’re busy. You have larger strategic priorities that we can’t fathom. Plus, a big part of your unique selling proposition is faith. “Seeing isn’t believing. Believing is seeing,” just like Elf Judy said in The Santa Clause. Why allow Your Brand to be limited by mortal words?
What you need is a Facebook page. Actually, it’s not so much that You need one, but more like we need You to have one. Here are three reasons why:
1. You can help your audience distinguish between the randomness of life and preordination. When there’s a mudslide, a terrorist bombing or a ferry sinking – some type of mass casualty incident, You can link to a story about it and share your thoughts. Maybe say: “Yep, that’s mine. It’s all part of The Plan. Can’t talk about it. Trust Me.” Or You can say: “That’s on you guys. Free will. In the battle between good and evil, sometimes evil wins. Sorry.” Being all powerful, You could potentially comment on everything, but I’d suggest setting some kind of reasonable threshold, otherwise You would spend eternity differentiating between Acts of God and arbitrary accidents.
2. You can offer us some well-timed guidance and direction on the big picture issues that go to the heart of your advocacy program. For example, if Bill Clinton or Bill Gates does something significant for charity or a Third World cause, you could post a link and say something like: “This is cool. I wish more people would follow this example.” Similarly, there’s always a scandal – Tiger Woods, Wall Street greed, Charlie Sheen – that demands formal admonishment, like, “So not good. Hello? Ten Commandments?” Again, discretion would be important, but when You wanted to make it clear where You stand, your Facebook page would be an efficient, unfiltered channel for doing so.Continued on the next page