Deep Diving Twitter and Facebook with Guy Kawasaki
Great meeting with Guy Kawasaki today learning his tricks of the trade and tools he uses to engage Fans and Followers. For those of you who don't know him, Guy Kawasaki is the former chief evangelist at Apple Computer and co-founder at Alltop. He also has a blog on American Express Open Forum. He's easily one of the most engaging and generous speakers I've ever heard.
Deep Diving Twitter
There are almost as many Twitter strategies as there are Twitter gurus (or Nazis, as Guy calls them). Like many of us, Guy uses Twitter to build his personal brand and sell his books. He uses what he aptly calls the NPR model — give me great stuff and I'll allow you to run pledge week every once in awhile.
Too many people forget this. Even traditional advertising only worked because they gave us great, free programing in exchange for listening to their commercials. Now, firms want to advertise for free in social media and they expect us to pay attention! They don't want to give us anything in return! What a joke. I'm generous, not stupid.
Guy's solution is to provide valuable content to get people to WANT to follow him. Give them great content and they'll let you put in a plug for your book occasionally.
Examples of great content include:
* Announcements
* Support
* Discounts
* Information
* Customer Serivce
Some folks get it right, according to Guy. Folks like VirginAtlantic, Ford, DellOutlet, and Kogi BBQ, a small local business — showing that social media can be the big equalizer giving a small guy the chance to compete. Here's a good case study of a company that gets it right.
So, your first objective is to have something to say — something other folks want to hear. Then, you have to transmit interesting information in a way others will see it. That's why he spends a lot of time culling great information (and images) and Tweets it out 3 times a day (because folks are in different time zones).
Continued on the next page
Follow Technorati