Does link building still make sense in 2013? - Page 4

Author: Andre Bourque
Published: August 05, 2013 at 11:32 pm

Link building based on example of

Let’s look at an example of an effective link building in order to grow your statistics and, ultimately, your business. Higher Click is an inbound marketing consultancy business, which started in 2010 and is based in Budapest while operating in UK and US. The company’s link building strategy is worth looking at. Their back linking strategy translates into actual traffic and is focused around high quality content, great backlinks and last but not least conversions and ROI. They not only provide their customers with the truly informative and readable content, but also this content is optimized for search phrases that clients of their clients search most.

Are there any tools that can help me out?

In order to manage your inbound links, you need to monitor them constantly, measure their impact on your traffic and, more importantly, on the conversions that drive your business. There are tools that measure and rate quality of backlinks to your website,  moreover, sends out e-mail notifications of all new referrals, so you can keep up.  They also let you identify keyword phrases that drive new prospects that can truly grow your business. Some of the tools not only deliver above information but include SERP (search engine ranking position) tracking, competitor monitoring and even more enriching insights on how to make your online business efforts more effective.

The future of link building

Having proved that link building is still a valid SEO method, it’s time to ask the question – what about the future? The Link Building Survey 2013 showed a tendency for the outreach-dependent forms of link building to be taking priority for the upcoming future. This involves investing in tactics such as guest blogging, digital PR, infographics and building long-term relationships with bloggers. This implies a constantly growing importance of the content quality and relationship building.


Karol Pokojowczyk is the CEO and founder of ColibriTool – an online Growth Hacking Tool. Previously founded 2.0 Web Solutions (Drupal Agency), managed developers and helped number of companies grow online. Online marketing freak, chief editor of


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Article Author: Andre Bourque

Andre (@SocialMktgFella) is the Managing Editor of Technorati. He's a top-ranked social media marketing and inbound marketing specialist, an advisor to Social Media Today, and maintains his own blog, Social Marketing Fella, focused on emerging social media industry technologies and trends. …

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