Facebook Buys Face.com for $100 million
Facebook is pretty pumped in its daring adventures to add applications and company to its service just like Google does. Buying companies out there that's perceived to be a good catch and a possible competitor to them is just the name of the game these days for big companies. And guess what? After buying Instagram in April this year, Facebook is at it again to expand their klout.
There's news that Facebook just bought the photo-based application and popular face recognition service called Face.com for $100 million.
Face.com, famous for its free KLIK iOS app already hooks up with Facebook by sharing picture cups with your friends and suggesting tags to your photos before it could be uploaded to Facebook. KLIK also features a host of filters similar to Instagram plus API features that hosts third party app developers.
In a statement from Face.com CEO Gil Hersh he said:
"We love building products, and like our friends at Facebook, we think that mobile is a critical part of people's lives as they both create and consume content, and share content with their social graph. By working with Facebook directly, and joining their team, we'll have more opportunities to build amazing products that will be employed by consumers - that's all we've ever wanted to do."
It is very obvious that Face.com's functionality is very likely to be integrated to Facebook's own mobile apps, which will likely to include the social network's own camera add-on for iOS devices like the iPhone and the iPad.
With this latest acquisition, Facebook appears to be gearing itself not only to be the top social network site in the world, but to be the number one photo sharing destination on the Web as well.