Facebook Marketers: Study Shows Higher Engagement Thursday and Friday
A recent 14-day Facebook Pages study by Buddy Media reveals some useful information for Facebook Marketers.
The company analyzed 200 of its clients Facebook Pages over a 14-day period and it found that good timing, the length of your tweets, and even what your URL looks like could affect your success.
You should also consider how many characters a post has. The study found that posts between one and 80 characters had a 27% higher engagement rate on average. But those with less than 80 characters accounted only for 19% of all posts.
Another factor of success could be your URL structure. Are you using a shortener to post your links are are you using your site's full-length URLs? Buddy Media's report found that the engagement of full-length URLs are three times higher.
But consider the industry you're working in first. The study also released some things to consider about engagement that are unique to certain industries. For example automotive brands see the most engagement on Sundays.
Many factors come in to play when posting to your Facebook Pages, and the study offers useful information to compare to your current activity. However, before changing your entire Facebook strategy, consider leveraging some tools you may not already be using. Using tools to timestamp your posts (such as Hootsuite or cotweet) could help you analyze engagement outside of your office hours.