Facebook Q&A and Its Potential Future
Facebook announced today that they were rolling out a featured called Q&A.
The featured, which is only open to beta testers so far, is meant to be a help service for Facebook users to “ask great questions and provide great answers about your favorite topics.”
In order to avoid the service being a sham, Facebook requiring participants to cite references when applicable and banning plagiarism, i.e. a Wikipedia approach.
According to reports, Beta testers will be brought to California to tour Facebook’s Palo Alto headquarters and meet the team that built Q&A for the network.
The details of the service are sparse, but one thing is clear, it'll compete with Yahoo Answers and Wiki Answers, among others.
However, let's theorize about this a bit and think about what Facebook Q&A will be in a year or so.
With 500 million users, Facebook has the audience numbers to get real data and significant sample sizes from these answers.
So, what does that mean for brands? Well, envision every thought leadership program with a Facebook Q&A element. If I was the lead communications person for a well-known brand, the first thing I'd try to do is get some questions answered about my brand by thousands of Facebook users. No need to go out and spend cash on an expensive survey when you get tap right into the Facebook network.
Conversely, if I were running Facebook, I'd realize this opportunity for brands to piggy back on my network and charge them for Q&A access and create an opt-in approach for users who willing sign up to be guinea pigs for questions.
Overall, I see this more of a business opportunity for Facebook and a thought leadership driver for brands.
Of course, this is all speculation but who would have thought that Facebook would have been 500 million strong in just a few short years.
How do you think Facebook Q&A will work and what's the potential benefit for brands?
Photo Credit: Mashable