Facebook Rules the Social Media World

Author: Adi Gaskell
Published: June 11, 2012 at 6:40 am

Facebook has had a tough time since their IPO failed to meet the sky high expectations set for it.  They will take heart however from a new world map of social networks created by Vincenzo Cosenza that reveals most of the map painted in Facebook colours.

world map of social networks

The map shows Facebook in a dominant position in many countries around the world.  The map is generated by using a combination of Alexa and Google Trends for Websites data, and is produced twice per year by Cosenza.

The map reveals that Facebook is the number 1 social network in an impressive 126 of the 137 countries included in the analysis.  This includes 232 million users in Europe and 222 million in North America.  Asia is 3rd with a still impressive 219 million users.

The only countries that aren't dominated by Facebook are those with a less than transparent approach to online behaviour.  QZone is the dominant network in China for instance, whilst VKontakte and Odnoklassniki remain strong in Russian-speaking countries.

As with most apparently strong positions this is a double edged sword for Facebook.  With the IPO out of the way attention will turn into how Facebook will monetize their membership, in particular those that access the site via their mobile phones, and now it would seem from outside of North America.


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Article Author: Adi Gaskell

A writer on management issues for publications such as Professional Manager, CMI, HRM Today, Business Works and Technorati. I also cover social media for Social Media Today, DZone and Social Business News.

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