Five Top Social and Marketing Trends for 2011
HotelMarketing.com went out on a limb and identified the top 10 Marketing and Social Media Trends to watch in 2011.
The site acknowledges that 2010 was a year full of new business models, innovations (think iPad, LBS, Mobile device power), with great growth in, and attention paid to social media.
And Rohit Bhargava, at the prestigious Influential Marketing Blog, was responsible for identifying the top ten for HotelMarketing...but then he added five more.
He says, on his Influential Marketing Blog, that his top 15 are based on recaps of other blogs, interviews with news-makers and his own observations based on the leading developments of 2010.
We’ve picked our top five from Bhargava’s fifteen. Please go to his site to review all of them.
Likely to dominate this years marketing and social trends?
• Likeonomics
Bhargava sees most content today as “social currency,” content that must build personal relationships, share opinions and tell stories as the only way to help brands and products become more believable.
The UK brand, Innocent Drinks, for example, is an amazingly successful product. Why?
Look at the site. It’s fun, colorful, innocent and upbeat. It, and the drinks themselves, have a panache about them that bring a smile to anyone’s face. They’re, well, innocent...and likeable: Likeonomics
• Accessible Celebrities
Until recently, until maybe last year even, celebrities were god-like, unapproachable and somewhat mysterious.
Participation in Twitter and Facebook, for example, by celebs like MC Hammer (@mchammer) and Jack Welsh means more of us will enjoy access to those stars that once seemed so distant.
The celebrities themselves will make big bucks as they sell sponsorships to their Tweets delivered to thousands and thousands of fans.
Interestingly, however, What the Trend points out that Entertainment, a top trending category on Twitter in 2009, has been replaced by hashtag trends...with 40% of the trending pie, up from 9% in 2009.
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