Football Club Calls in the Police After Teenage Fan Leaks New Kit Photos
Barely a day goes by without someone getting into hot water for what they post or share on social media. Over the weekend for instance a British policeman got into trouble after he criticized the appearance of female horse race goers at the annual Grand National event on his Facebook page.
Such politically correct hysteria over social media seems to have hit a new low though after the BBC reveal that a teenaged fan of Norwich City, an English soccer team, was questioned by police after he posted photos of their new kit before the official launch.
The teenager obtained the images from the clubs website after he stumbled upon an unprotected area that was under development. He then posted the photos onto his Twitter account 12 hours before they were to be officially revealed to the fans of the club.
The young fan, who was a season ticket holder at the club, was phoned by an Norwich FC employee at 4.30am demanding to know how he had obtained the images and where he had shared them.
Not content with bullying the fan they then proceeded to get the police involved.
The club's chief executive David McNally said he had asked for a report into what happened.
He said: "We are the guardians of the football club whilst we're here and so we will protect our property.
"And our property in the digital age involves our intellectual property, so we won't allow anybody to come in and take it from us."
The youngster, clearly a devoted supporter of the club, was understandably upset by the entire episode. He said: "I'm sorry for any offense I might have caused to the club, but I would never do anything malicious or spiteful because I do have an interest and love the football club."
I can't help feeling that organizations are uninformed and terrified about the digital environment that they now find themselves in. Whereas previously they maintained a large degree of control over their environment, that is no longer the case, and it terrifies them. This translates into crass over-reactions as we see happening here.
A fine way to treat a loyal, if over enthusiastic, supporter.