Going to College? You've Got Company
Are you interested in attending a four-year college to get a bachelor’s degree? Now, more than ever before, you will have plenty of people surrounding you with the same goal in mind.
Around 60 percent of high-school graduates move on to four-year colleges, with the rest that go on to secondary education headed to community colleges and trade schools.
According to The National Association of Colleges and Employers, about 1.8 million of those four-year students will graduate in 2013, meaning more than ever before colleges must compete for those students via social media. Any prospective student that finds his or her way to a college through the use of Facebook, Foursquare, Pinterest, Twitter or any relevant social product relies heavily on social media to help in the college choice.
In the old days, colleges would send prospective students brochures or letters indicating they knew about your grades and extracurricular activities, we’d love to have you for a visit, etc. The letters were short, sweet and to the point, and they got the job done. Now, in this era, colleges have to be a little smarter.
More colleges, instead of putting their best look forward via a still-life brochure, are bringing the campus to life via YouTube and other videos. These videos are often targeted to students and their career choices. A student with a desire to take plenty of science classes toward a science-based major may be sent a link to a YouTube video that details how great this college’s science facilities are.
Some students may want to stay home and take their classes, as they may have little desire to travel hundreds of miles to a foreign campus or they may want to stay home and help around the house with family. Or they may be a member of the armed forces wanting to get an education in a chosen field that complements their military background.
This is where word of mouth comes in. A student wanting a background on a military-based college can read American Military University reviews on Foursquare or Facebook. AMU is one of those schools that relies heavily on online word of mouth to get its message across. With no room and board or physical location to present, AMU needs other avenues to educate potential students about what it has to offer.Continued on the next page