Google+ Hangouts Provides Musicians Spotlight, as Daria Musk Reaches 2M Fans
Social media magnifies with the potential for the exponential. With social you unite in a global interface to reach an audience of millions. It may happen in a few days, it may happen in a year or less. If you are persistent and dynamic and offer that special "X" factor combination of charisma, authenticity and humanity, your electricity will foster lasting connections to inspire, engage and uplift. It's what others want in these cracked times.
Just look at Daria Musk, an unknown singer/songwriter who lives in rural Connecticut. Starting from 0 listeners and watchers, she engaged others on Google + streaming live at +Hangouts. In less than a year's time as Charles Melcher puts it, Daria Musk "went from singing for the trees" in the Connecticut forest surrounding her home to singing for over 2 million global fans to date.
What's remarkable is not that she did this without a record label, without American idol, without traditional media PR firms or the typical self-promotion online involving the time it takes for clicks to FB, Twitter, Tumblr' etc. This wasn't the typical remote Youtube upload where you leave something out there and go to the bank if it goes viral. Daria, launched herself to no one when she clicked on +Hangouts and streamed live. As she put herself out there sending her presence into the ethers, the magical currents in her imagination, voice and music rippled into that initial tiny pool of music lovers checking out +Hangouts with Daria Musk. First, there was someone from Buenos Aires, then Texas then Australia.
Daria INTERACTED WITH THEM as she gave her concert receiving immediate feedback and making them a part of the process. The social pool of interaction waved out, fed by the flow back and forth between Daria and those in the hangout. Followers from other social sites pooled in creating lakes which fed to rivers of followers. In almost a year's time as fans met in Daria's +Hagouts and for her concerts, they had flowed their global currents back and forth into an engaged ocean of support who motivated her to write songs related to them and the experience. It was the streaming and the interaction on +Hangouts that caught Google's attention. They worked with her and added studio mode and are now letting others know what they didn't fully realize themselves. How cool is that? The rest is up to you at +Hangouts.
For the latest from The Future of Storytelling which chronicles Daria's story, click here.