Google Plus Social Network Forecast to Hit the 400m Mark
When you have a social network which is growing at the rate of 625,000 a day the world may well seem to be your oyster. For Google, right now the prospect of hitting 400 million users by the end of 2012 certainly seems like a possibility.
While Google itself has been tight-lipped about the membership numbers of the service since it launched analysts have been busy looking closely at its performance. At stake is more than just the option to have yet one more social network in operation. Google’s approach to the social web is decidedly different from that of apparent rival, Facebook. Should there be an overall winner in this the chances are that the web we will end up being part of will also follow suit.
In the absence of solid figures from Google it has been left to analysts like Paul Allen and Global Web Index to step in and fill the gap through figures guestimated from statistics they can track. Paul Allen recently made the news when he announced on Google Plus that in December Google’s social network hit the 62 million mark with about 12 million signing up in the last month of the year.
Given the current rate of growth (well over half a million new users a day) Google Plus could easily hit the 400 million users mark by the end of next year. To put this in some kind of perspective it is worth bearing in mind that Facebook did not get to 60 million users until January 2008, over three years since its launch and although it currently stands at 800 million users, in its fastest growth period it only clocked up just over 250K new users a day.Continued on the next page