Hands on with SocialBro: Twitter Analytics Made Easy
A couple of weeks ago I learned about SocialBro thanks to Mashable. SocialBro, made by developers based in Spain, promises to be an app to manage and analyze your Twitter following. At first glance, SocialBro delivers, especially if you are looking to use Twitter as part of your Social Business strategy. When you first launch the app, it asks you for your Twitter credentials and starts to download tons of metrics about your following. This is nice because it allows you to work with your data offline (perhaps while you are in a plane or without free access to wifi).
Once the data is downloaded you are taken to the Dashboard. In the dashboard you'll find things like Best time to Tweet, recent new followers, recent new unfollows, inactive followers, inactive friends, and much much more:
Some views are really useful to determine who to start following or who to stop following. Notice that each view also has a "share" capability. Clicking on Share triggers a tweet such as "I'm following 4 noisy friends: @xyz, @abc, @123, etc…". Overall, I think the view that I like the most is best time to tweet. SocialBro provides different visualizations to help you understand when a particular tweet will get maximum exposure. As you can see from the following screenshot, for me the best time to tweet is 4pm which is interesting because I mostly tweet in the morning.
On the left hand side of the dashboard, you'll find different search criteria and filters that can be applied to your followers and friends. Some of the filters are: time since last tweet, tweets per day, account age, etc.
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