Have Panda and Penguin of Google Replaced SEO With a New Type of Savvy Marketing?
As a blogger who can't tell a Panda from a Penguin, at least the ones prowling on the web, I decided to investigate when I noticed changes in the Google search results of my posts and was told I might be the victim of the pair of these lovely creatures. Happily, I also noticed significant increase in visits to my blog from Google.
As they were intended to maul the mal-practitioners of SEO badly enough to ensure a cleanup of the ecosystem of the Web, Google must have chosen, names like Panda and Penguin for its ferocious algorithms, with a purpose.
If Google counted on lovable creatures like Panda and Penguin to assuage the mayhem it intended to unleash on its own support network, albeit with a good purpose to weed away the undesired, it seems to have created only bad blood.
Surely, Google intended only to cleanup SEO, not banish it or set off a turf war on who got the millions of Dollars thrown away by business in the name of SEO.
The truth and Irony is, if SEO will eventually die, it will not be because of these poor creatures who take the blame but on account of Google's own measures to personalize search for each of us.
Like all ethical rules Google play to, personalized search may be what we want and even be the best thing for us but it takes away all other definitions of natural selection of what is most relevant.
The Great SEO Turf War Of 2012
The trouble started when influencers like Forbes magazine declared "Google is in the process of making the SEO industry obsolete, SEO will be dead in two years." and appeared to advice the Industry "not to waste any more money on SEO".
An Article by Ken Krogue titled "The Death Of SEO: The Rise of Social, PR and Real Content" appeared to lead to a turf war between SEO Heavy weights who were miffed by the advice being given to business to save millions of dollars spent on SEO and the evangelists of PR eager to be rehabilitated together with the new breed of Social Media Gurus, who will love a piece of the cake.
"By definition SEO "games" the system with Google to get your content artificially ranked higher than it should be. Sure there is "white hat" SEO practices and "black hat" SEO practices. Black Hat is very obvious gaming of the system, and White Hat is just more subtle. The bottom line is that all SEO is counterfeit."Continued on the next page