Have Panda and Penguin of Google Replaced SEO With a New Type of Savvy Marketing? - Page 3
Google has zeroed in on duplicate content and now shows only the authority sites where I have recently published in the search results and ignore numerous syndications and reposting on my own blog. On the other hand It looks like Google is showing my own blog posts more prominently, sending more visitors for the search terms I have used.
What is not clear is how Penguin has affected big content providers like NewsCred who engage in generating in-house content by big corporations and its distribution through syndication. NewsCred has recently blogged assurances about how Google does not object to legitimate syndication.
How Google Will Rule the Roost Over Search and Our Lives?
What is not noticed in the battlefield of SEO is how Google is implementing its own scheme of total control of search and your life by it, making any form of SEO less relevant.
It is already clear that as long as people continue to use Google as the default engine & Google continues to push organic results further down the page or below the fold then any form of SEO will effectively be obsolete before long.
Recent changes and consolidation of Google's own products including Google+ have significant influence on how search will be personalized and how results can be presented. This is what one expert had to say:
"I think we can all agree that how we used to define SEO has changed forever. I took note of six major changes by Google over the past year that really dented the traditional SEO process. But perhaps most profound is the personalization of search rankings with the "Search + your world" change earlier this year.
Now, you and I can search for the same term and get wildly different results, and even more so if we are logged into our Google account (remember, it's just one account now, so that is Gmail, analytics, YouTube, G+, doesn't matter).
Purists simply say, "just log out of Google and you will see the non-personalized rankings." But when roughly 30% of surfers appear to be logged in (and rising) just who is seeing the "natural" rankings? As a result, the notion of tracking Page 1 rankings is probably dead."
Did Google Really Kill SEO With Panda and Penguin After All?
So having reached the halfway mark of lifetime predicted by Ken Krogue, which was two years, Is SEO still alive?
At least one former SEO is known to have folded up and gone in to Pickle business. That's about it.
"The reality is that after the Penguin update and Google's 500 changes a year and more, search engine optimization doesn't make sense anymore. It's more a gamble than a business. With SEO in 2012, search engines are pretty much 100% in control of your destiny. They change algorithms like underwear."Continued on the next page