Hope, Heroes and Startups: Social Media Marketing
Social Media Marketing is not a fad. If Mark Zuckerberg didn’t invent Facebook someone would.
After writing 5 Social Media Marketing Tips a common theme emerged from favorite marketing books such as NonZero by Robert Wright, Mind of the Market by Shermer, How by Dov Seidman, Stumbling on Happiness by Gilbert and Linked by Albert-Laszio Barabasi.
We desire connection and want to be happy. Harvard's Daniel Gilbert's book Stumbling on Happiness stresses how connection creates happiness. We share therefore we are. Generations of Darwinian games shape our genetic desire to share. Do the right thing becomes the "right", least costly most profitable, thing to do as social networks create a new altruism.
We are competitive too. We want to be crowned the Mayor of Dogtown with FourSquare, earn Klout points, add Quora followers and watch Twitter links grow. We are animals in the wild hungry to connect, thrive and happily create a new generation. As Notre Dame Physics professor and complex network researcher Albert-Laszlo Barabasi explains in his book Linked: How everything is connected to everything else:
It seems that nature strives to achieve robustness through interconnectivity.Our Linked truth has many implications. One fascinating implication for startup entrepreneurs is as a startup's network grows visionary founders such as ShareFile's Jesse Lipson* evolve. In a fascinating interview for Hope, Heroes and Startups at ShareFile’s Raleigh headquarters last Friday Jesse shared how he learned programming to create ShareFile. As ShareFile grew he learned to lead and inspire growing his bootstrapped** company. Startups scale and become more "robust" through interconnectivity. Continued on the next page
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