How Has the Web Technologies Changed for President Obama This Election?
Twitter is no longer enough to win an election.
Move over Google, Twitter and Facebook. Enter WiseWindow, Arktan and Percolate. Search, tweet and like are out. Sentiment analysis, taxonomy, social stream, passive curation and second screen conversation, are a few of the new buzzwords President Obama and anyone else aspiring to win the US election needs to master in a hurry!
These innovative technologies, with amazing data collection, filtering, analysis, curation and interaction capabilities, can tell what people are thinking right now and their intentions before they become action, enabling you to curate and chose what you tell them and how you interact with them so that you can shape the world and the market place the way you need, all in real time. That is why who wins the next US election is going to badly need them!
WiseWindow, which specialise in sentiment analysis, is in fact ahead of the presidential candidates. Partnering with The Daily Beast (now a part of Newsweek), they have created the "Election Oracle," which scans 40,000 social media sites, listening to millions of daily comments, and creating a 10-day moving average that is mixed with traditional polls to create their predictions.
Apart from President Obama and artists like Lady Gaga who has a fan base of about 20 million, who will need these new, mind boggling technology products of branding and influencing human race? Well, in the words of WiseWindow, anyone with management responsibility that belongs to the C-suite:
• CEO - Chief, Chief
• COO - Go-to-Guy
• CIO - No.1 Nerd
• CMO - Brand Boss
• CFO - Money Mogul
• Consumer Researchers
• Customer Support Personnel
• Common people, that's you and everyone else!
In reality you, the consumer, are most benefited by the new collective power derived from the application of these technologies, to influence like never before in the history, what the media, politicians, entertainers and the Industry at large will deliver.
Any organization, politician or brand aiming to stay ahead of the market and fickle consumers and supporters, whose tastes change seemingly overnight, will need to heed to this collective power, which is already flexing its muscle in the media and entertainment industry.
Reuters recently launched 'Social Pulse', a new social media hub designed to show you the most talked-about news, companies and influencers across the Web, which features, with technology and service provided by WiseWindow, a revolutionary stock sentiment module, based on opinions from hundreds of thousands of sources captured and curated, clearly demonstrating the predictive abilities offered by the technology.Continued on the next page