IBM's Pushing Social Deeper into the Enterprise
Today IBM announced new software and services that indicates Big Blue can see the forest through the trees in terms of social media's potential impact on business.
The new software is part of Lotus Notes Connections 3.0, a platform that provides enterprises with communities, forums, wikis and blogs to help users discuss and refine ideas. Today's announcement adds social analytics capabilities to the platform, which, in essence, helps close the time-to-answer gap for questions like:
- who worked on that project?
- who is the expert in this field?
- what connections do we have to this reporter?
In addition to the software, IBM is launching a new Global Business Services initiative to help companies understand how social networking is being used and how it'll fit into their business.
"Today's social business cultivates trusted relationships and capitalizes on them when and where they are needed in order to grow and make people more effective," said Alistair Rennie, general manager, collaboration and social software, IBM. "Today's worker uses a more social form of communication and information sharing, pushing businesses to provide employees with the tools to support this paradigm shift in an increasingly connected global environment."
In terms of the software, IBM is focused on solutions that are based on "actionable outcomes and return on investment," according to the release issued today. The new social business services offerings include:
- Social business strategy, assessment and implementation programs,
- Social network analysis readiness and maturity modeling,
- Leadership and skills development in a social workplace
- Policy/Privacy management
- Social business learning programs
The new analytics capabilities in Lotus Connections include recommendations of who to connect with based on prior connections and similar interests. It provides users with recommendations of content they would be interested in based on their actions — for example, if they commented on a specific blog or tagged a Web site.Continued on the next page