Igniting Social Media: Technorati Interview with Bruce Polderman, Product Manager of Google/Blogger
As an extension of Technorati's State of the Blogosphere 2011 Study, Technorati Media is releasing a new web series, Igniting Social Media. These interviews will showcase industry experts discussing social media trends and features from major blogging platforms, tools, start-ups, brands and agencies while providing insight on how social media impacts our ecosystem today and how it will continue to evolve.
Our first interview is with Bruce Polderman, Product Manager of Blogger.
It is almost impossible to think of blogging and the "blogosphere" without considering the blogging platform. Of course the popular and free blogging service owned by Google - Blogger immediately comes to mind. As one of the most recognized and respected platforms, Blogger's ease of use and nearly instant setup allows you to go from blog-less to publishing your first post in just a few minutes. Combined with the launch of Google+, integrating and increasing reach, readership and influence is is big part of their vision for 2012.
Technorati's CEO Shani Higgins and Bruce Polderman discuss Blogger's "definition" of a blog, social sharing requirement for a blog, leveraging social media, trends, micro blogging, the power and importance of Google+, integrating Blogger to Google+, monetization and analytics.