Igniting Social Media: Technorati Interview with Jack Krawczyk, Senior Product Marketing Manager of StumbleUpon
The ten-year-old social site StumbleUpon can certainly be labeled as the social-media-comeback darling of Silicon Valley. Founded as a dorm room project in 2001, StumbleUpon picked up steam in 2005 when they moved the company from Canada to San Francisco, California. The company was acquired by Ebay in 2007 and spun back out of eBay as a "restart-up" in 2009. In March 2011, the company received 17 million in fresh venture funding and now boasts over 100 employees with offices located in San Francisco, New York and Paris.
StumbleUpon helps you easily discover new and interesting stuff on the Web. Tell them what you like, and they’ll introduce you to amazing web pages, videos, photos and more that you wouldn’t have found on your own. Users are flocking to the site to "discover" new articles and average 300 pieces of content discoveries each month.
The growth rate over the past year is impressive. StumbleUpon has approximately 20 million registered users, averages 1.2 billion referrals each month (85% are located in the United States) and has indexed over 100 million pages. StumbleUpon has become one the most powerful sources of traffic on the internet
Why is this so important for bloggers and the blogosphere? By adding a StumbleUpon badge to your articles, there's an average lift in traffic of 20-25%. Translation - increase number of unique visitors, page views, brand awareness and social engagement on your site.
In part-one of our exclusive Igniting Social Media interview, Shani Higgins speaks to Jack Krawczyk, Senior Product Marketing Manager of StumbleUpon about:
- The growth rate of StumbleUpon
- Filtering on what is submitted to the site
- Referrals from the site and importance of adding the StumbleUpon badge
- Competitors
- Average stumbling session & discovery in each session
- Biggest difference from other social media platforms
- Importance of pagination
- Measurement tools offered to bloggers
As an extension of Technorati's State of the Blogosphere 2011 Study, Technorati Media is releasing a new web series: Igniting Social Media. These interviews will showcase industry experts discussing social media trends and features from major blogging platforms, tools, start-ups, brands and agencies while providing insight on how social media impacts our ecosystem today and how it will continue to evolve.
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