Feature: Igniting Social Media

Igniting Social Media: Technorati Interview with Jack Krawczyk, Senior Product Marketing Manager of StumbleUpon (Part Two)

Author: Jill Asher
Published: March 29, 2012 at 2:28 pm

StumbleUpon offers advertisers an ad platform for Paid Discovery which includes tiered pricing, in depth analytics and extends ad buys to mobile devices. The site reserves approximately 5% of all stumbles as sponsored placement that is targeted towards the users set of interests. In return, the content discovery engine has helped attract more brand advertisers, increase the size of campaigns and overall revenue. In Part 2 of our exclusive interview with Jack Krawczyk, Senior Product Marketing Manager of StumbleUpon, Shani Higgins and Jack discuss:

  • Paid Discovery and StumbleUpon's advertising platform.
  • Popular sharing mechanisms.
  • The need to build and create great content:  Great content is king, but it needs to be packaged properly.
  • Know YOUR brand.

Click Here to view part one of our interview with Jack Krawczyk of StumbleUpon.


As an extension of Technorati's State of the Blogosphere 2011 Study, Technorati Media is releasing a new web series: Igniting Social Media. These interviews will showcase industry experts discussing social media trends and features from major blogging platforms, tools, start-ups, brands and agencies while providing insight on how social media impacts our ecosystem today and how it will continue to evolve. If you would like your social media company to be considered for coverage on Igniting Social Media, please contact us at: ignitingsocialmedia@technoratimedia.com 


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