Interview: Mike Langford of Tweetworks
Since the launch of the iPhone, the application development world has been busting at the seams. One of the more popular services that is a target for app developers is Twitter — the king of micro-blogging and the service that connects John Q. Taxpayer to Ashton Kutcher and brands to members of the media, for example.
With Twitter, tracking a conversation is fairly simple, but is really predicated on how you are interacting with the service — web or mobile (and specifically, which applications as well as which device is being used).
One of the latest applications to hit the market and that was born out of the need to truly track and categorize Twitter conversations is Tweetworks.
Recently, I sat down with Mike Langford, CEO of Tweetworks, to talk about his platform and the recent launch of the Tweetworks iPhone app.
TR: Why did you start Tweetworks?
Langford: I started Tweetworks because I found Twitter maddeningly difficult to use for conversations.
As many people will tell you, Twitter is not a very intuitive tool. I couldn't believe how hard it was, and still is, to use Twitter for conversations. I really had to work at "getting" Twitter and understanding its value for me and my business as a social tool.
I looked around for a solution but was very surprised that there wasn't anything that fit my needs. So, in true entrepreneurial spirit I decided to solve my own problem figuring that others might benefit as well.
Things like fully threaded conversations and a forum-like group structure to categorize those conversations just seemed to make sense to me. People like to talk about the things they like talk about with other people who like to talk about the same stuff. Why not make it easy for them to do that?
TR: What's so different about Tweetworks in terms of experience than any other Twitter client?
Langford: It starts with a focus on relevancy and context. As I mentioned a moment ago, people want to connect with others on areas of shared interest.
Most Twitter clients however, focus on managing the stream of posts from the accounts people have followed. They were designed to help people deal with the mess that occurs as a result of following hundreds or even thousands of feeds.
This approach would be fine if everyone were using Twitter simply as a status update tool or maybe a one-to-one chat client but it breaks down fast when we try to use it for conversations.Continued on the next page