Interview: Richard Brewer-Hay of eBay
How is eBay Socializing its Brand with a Corporate Blog and Chief Blogger? Richard Brewer-Hay, Chief eBay Blogger
"I think it is essential to have a Chief Blogger, though I don't believe it should just be one person. I think it needs to be engrained in the culture of the company. My dream is that one day, every employee at eBay will be given email, a phone and Wordpress log-ins."
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