Interview With Darren Rowse, Blogger/Co-Author Of ProBlogger
People learn faster when they have a guiding hand, than when they try to slog it alone. In this series, A-List bloggers are asked to provide that guiding hand. This interview features Darren Rowse otherwise known as @problogger on Twitter.
Why should you listen to Darren you might ask? Darren Rowse is widely regarded as Australia's top blogger, and is one of the most followed people on Twitter with around 100,000 followers across multiple accounts including @problogger and @digitalps. He's also engaging in a variety of other sites including Facebook, Youtube, LinkedIn, Digg, Flickr and StumbleUpon and has an estimated network of over 150,000 'friends' on these sites. He is the co-author of ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income and author of the ebook 31 Days to Build a Better Blog.
He is also a sought after international speaker on the topics of blogging, social media and developing a web presence. He is able to speak to individuals wanting to get into blogging as a business, as well as businesses wanting to utilize the tools of blogging and social media. This makes Darren qualified to dish up advice on blogging and social media.
Darren shares his views on how blogging contributes to an organization’s bottom line, how to use it as a tool to build relationships, create brand awareness and to respond to crises.
How does blogging contribute to an organization's bottom line?
Blogs can be used in such a variety of ways, and as a result can potentially impact a company's bottom line in many ways. They can be used to drive sales, keep customers up to date on news within the company, in PR and marketing and to extend almost any channel within an organization. The key is to define your goals up front and not try to do too much with a single blog (that is, it might be worthwhile to set up a few blogs to achieve different purposes if the goals are too wide).
How can organizations use blogs to build relationships?
One of the great things about a blog is that it enables interaction between the blogger (whether they be an individual or company) and those reading the blog.
Continued on the next page
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