Interview With Whitney Hoffman, Digital Media Consultant
In the fifth segment of the blogger series, Whitney Hoffman shares her insights with us. Like the other bloggers in the series, Whitney is very qualified to dispense advice. After Chris Brogan and Chris Penn started Podcamp, Whitney made it work and "replicatable." She has an eclectic background - including a biology and law degree - which adds another dimension to her responses.
Whitney Hoffman "has been involved in New Media and Social Media for the past four years, both as a content producer and as the organizer of Digital Media unconferences. She has organized Podcamp conferences in Philadelphia, New York and Boston. She recently organized the Web2Open sessions at the Web 2.0 Expo, in association with O'Reilly Publishing and TechWeb. She is CEO of Hoffman Digital Media, a digital media consulting firm that produces podcasts for clients, including the LD Podcast, an internet radio show about learning and learning disabilities and OB-GYN To Go, a podcast focusing on resident and physician education. Her personal blog, discussing finance, business, social media and more can be found at www.whitneyhoffman.com. Whitney co-authored Public Assembly Facility Law with Turner D. Madden for the International Association of Assembly Managers and presented at their annual conference."
In the blogger series, we ask questions of A-List bloggers such as:
- * How blogging contributes to an organization’s bottom line
* How to use blogs to build relationships
* How to use blogs to build or extend brands
* How to use blogs to respond to crises
* Latest blogging trends you need to know about
How does blogging contribute to an organization's bottom line?
Continued on the next page
Blogging, like any form of business communication, needs to provide some sort of value in order to justify putting money and effort into it in the first place. Blogging provides an opportunity to interact with customers, provides up-to-date information, acts as a PR and media contact channel, without resorting to more expensive press releases, or other printed information that may need to be updated regularly. It can be used like a newsletter, as a way to talk about where your business is headed, upcoming promotions, classes, or other events customers might want to take advantage of. A blog works just like a regular website with an emphasis on human to human communication that puts a voice to a business that might otherwise be hard to discern.