Klout Adds Facebook Pages. Should You Connect Yours?
Yesterday, Klout announced that they are now counting Facebook Pages as part of their scoring algorithm. For many months, they have allowed you to CONNECT your Facebook Page, they just didn’t COUNT anything from that Page. As a result, many people connected their Pages - and simultaneously disconnected their Personal Profiles as required by Klout – and saw their Klout score drop considerably.
This “CONNECT but don’t COUNT” issue applies to several networks that Klout allows you to add to your account: Instagram, Youtube, Tumblr, Blogger, Wordpress, Last.fm, and Flickr. The only networks that count towards you Klout score at this time are Linkedin, Twitter, Google+, Foursquare, Klout, and Facebook (either a Page or your Personal Profile).
Since Klout still requires that you connect only ONE Facebook account – either your Personal Profile OR your Page – you have to make a choice. For most people, it will be best to keep your Personal Profile connected. This is because the Facebook Edgerank makes it very difficult for most Facebook Pages to have a lot of engagement.
If your business Page has a lot of engagement, it will probably be a good idea to connect it to Klout. What constitutes “a lot of engagement?” It is hard to define. Perhaps the easiest test would be simply to compare it to your perceived level of engagement on your Personal Profile as compared to your Page. Connect whichever one seems to have the most activity. This will result in the highest Klout score.
If you do make a change to your Facebook Page, be sure to monitor your score carefully by looking at your Dashboard and clicking “Show My Score Summary.” This will let you monitor carefully how the change is affecting your score.
Have you made the switch? How did it affect your score? I’d love to hear from you in the comments.